I have worked at a number of organisations, from the very obscure to the very well known, many of them market leaders in their field. And one thing I noticed is that each organisation has patchy skills. What I mean is, their staff range from brilliant to downright incompetent. At first, this discrepancy surprised me. “Why settle for crap when you know what excellent is? “ I used to wonder. Then I noticed the pattern: they hire excellent staff in their primary competency but have no ability to discern when they are dealing with the less familiar. So you get incompetent IT staff in publishing companies and poor design skills in software houses, for example.
Obvious but sad. Those companies can not produce well rounded solutions because they can not tell good from bad in disciplines that are critical to their future success, but secondary to their central expertise.
I want an easy life - for everyone. The only way to achieve that is if we all work together, to make the world a better place, one interaction at a time. This blog is aimed at people who are either starting out in UX or just want to know more about it.
Freelance user experience strategist. Passionate about making life a little easier, through intelligent use of design.