CITRON
  • Home
  • Coaching
    • Get unstuck
    • Career accelerator
    • Testimonials
  • Speaking
  • About
    • Privacy
  • Blog

What is digital transformation?

2/5/2019

0 Comments

 
Picture
Transformation is "a marked change in form, nature, or appearance: a sudden dramatic change, a metamorphosis or the induced or spontaneous change of one element into another".
Digital transformation cuts right across every part of a business: it challenges existing business models to build and maintain competitive advantage and it impacts operations, often demanding dramatic changes in processes. At its heart are the users' needs - internal and external, that must be acknowledged and met in order to achieve success. 

It is driven by the external forces of consumer (user) expectation, market competition, which can change very quickly when disruptive startups join in the fray, empowered by technological advances. We live in fast paced times and its very easy to feel left behind. ​

Digitisation is a process not a milestone that an organisation reaches and can then consider to have been “achieved”. ​
And while each journey is tailored and unique, there are 4 phases of digitisation: the early efforts tend to be disjointed, ad hoc activities using technology to support manual tasks. Over time, automation is introduced so that some activities (i.e. forms) are digitised but all processes around them are manual. The third phase is where the technology is largely integrated but only operationally and not strategically. The fourth and most elusive phase is where technology and digital thinking are the lifeblood of the organisation and a fundamental part of the strategy
Picture
It often helps to have outsiders come in and act like catalysts to enable and support the organisation to reinvent itself. Change is hard and there is a strong pressure to revert to whats familiar, even if it has negative consequences.  
0 Comments



Leave a Reply.

    Author

    25 years experience in helping teams build user centred products and services, now helping digital colleagues learn how to bounce back better than before from the challenges life throws at us from time-to-time.

    Archives

    December 2022
    October 2022
    August 2022
    July 2022
    June 2022
    March 2022
    August 2021
    July 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    September 2020
    May 2020
    April 2020
    March 2020
    November 2019
    October 2019
    August 2019
    May 2019

    Categories

    All
    3 Brains
    Change
    Coaching
    Coaching Tools
    Confidence
    COVID
    Decisions
    Digital Transformation
    Emotions
    Grief
    Impostor Syndrome
    Neuroscience
    Positive Intelligence
    Reason For Being
    Reinvention
    Resilience
    Self Sabotage
    Taking Stock
    Time Management
    Transitions

    RSS Feed

  • Home
  • Coaching
    • Get unstuck
    • Career accelerator
    • Testimonials
  • Speaking
  • About
    • Privacy
  • Blog