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Killing your demons. Finally!

24/11/2020

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Image: D&D Beyond
When was the last time you...
...lost your temper and later wondered how that even happened?
...said yes when you knew you should have said no? 
...went on FaceBook for ‘a minute’ and stayed for a few hours?
...said you’d start a diet and then ate a piece of cake?

... were hijacked by your saboteurs?

Our saboteur thoughts come from our early years, when life was confusing and sometimes scary. How ever good or bad our childhoods were, each of us came up with simple guidelines to try and stay safe. Rules like "don't make adults angry" or "don't make mistakes" or "lie low and you'll stay out of trouble" and somehow, we cruised into adulthood without ever checking that those edicts still hold water. And, because they have been with us all our lives, we trust them implicitly. Middle-aged me can be intimidated by people with a certain kind of confident demeanour because my inner child instantly sees them as as being more powerful than I am. Effectively, we're all following a map that has parts that were laid out by our five year old selves and we wonder why we sometimes get stuck in the mud.

I have yet to meet someone who is saboteur-free so its great news that there is a tool that can help us all defeat them. Rooted firmly in neuroscience, cognitive and positive psychology, and performance science, Positive Intelligence is a easy-to-adopt protocol, neatly slotted into an app, that can reduce the unhelpful thought patterns and behaviours all of us have picked up in some way during our childhoods and replace them with positive, constructive thought strategies, 

It consists of three steps that work together to rewire your brain to make new default behaviours:
  • Identify and weaken your saboteurs: triggered by the smallest threat, just recognising them and exposing the lies they tell us reduces their power significantly.
  • Build your self-command muscle: using simple micro-mindfulness techniques to centre and become present and calm - whenever you need to!
  • Strengthen your sage powers: drawing on our more sophisticated thoughts, employing the skills of empathy, curiosity, creativity, and fearless, clear-headed action (instead of defaulting to old habits).

There are 10 saboteurs and each of us have all of them to some degree, with some being more influential than others for each of us. Here is a brief summary of each of them:
Saboteur
It's characteristics
The lies it tells us
Judge
 Harshly critical of ourselves, other and circumstances
"Without me you would achieve nothing​"
​Controller
Wants to take charge
"Nothing will get done without me​"
​Stickler
Insists that everything is perfect
"You will be harshly judged if everything isn't perfect" 
Avoider ​
Wants an easy life
"Nothing good comes out of conflict​"
​Restless
Drinks deeply from the fountain of life
"Life has to be lived fully, whatever the cost​"
Pleaser
Always helping, pleasing or rescuing
"I am here to help and I expect nothing in return​"
​Victim
A very sensitive soul
"Sensitivity is a noble and admirable quality​"
Hyper-Rational
All about the facts and data. Not much time for feelings
"Emotions are a distraction. We need to be led by logic​"
Hyper-Vigilant
Danger is all around us and bad things will happen
"No one else sees the dangers that I can see​"
​Hyper-Achiever
Measurable achievement is all that matters
"The ends justify the means when it comes to succeeding"
If you are interested in finding out more about it you can:
  1. Take the saboteur assessment and see which saboteurs are influencing you most today
  2. Get in touch so I can talk you through the program options in more detail 
Isn't it time to silence your saboteurs? I'd love to help you discover what life would be like if there was nothing stopping you!

Disclosure: I was invited to be one of the first cohort of coaches, called PQ pioneers, who trained with Shirzad Chamine, the creator of the program, and are still working with him to develop a way to spread the word and bring this amazing tool to the world. 
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Making Friends and Influencing People

26/9/2020

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TL;DR - make sure that your behaviour doesn’t inadvertently trigger a threat response in other people!

Neuroscience tells us that our desire to minimise threat and maximise reward is what motivates our behaviour.  And the part of our brain that governs this is our most primitive brain, the amygdala, which also looks after our basic survival needs. This totally makes sense from a species development perspective - we need to be able to quickly discern what is dangerous and what will help us thrive. It turns out, according to the SCARF model (Rock, 2008), that co-locating these two functions in the limbic system means that we respond to social threats and rewards in a similar way to physical threats and rewards. We are very quick to decide if something is ‘good’ or ‘bad’ for us and take action accordingly. In fact, that part of the brain can react faster than we can actually think, so its more of a reflex than a conscious thought.

The SCARF model looks at our lighting fast responses to 5 areas of human social experience: Status, Certainty, Autonomy, Relatedness and Fairness and how humans process information in those areas in order to decide if someone else is a friend or a foe. The model was originally interpreted in an organisational context, to help leaders engage with their teams better but it has potential for much wider application.
STATUS
CERTAINTY
AUTONOMY
RELATEDNESS
FAIRNESS

Relative importance to others
Being able to predict the future
Sense of control over events
Sense of safety with others
Perception of fair exchanges between people
​Status
There is research that suggests higher status individuals (also seen in ape communities) live longer than others, due to having lower baseline cortisol levels. Many animal social units are structured around just one adult male in the group, to ensure genetic survival and any threat to that is fiercely defended. Being higher status also helps to guarantee increased access to basics like food, water and shelter - and often much more than that as well.

With survival at stake, we do not respond well to threats to our place in the social pecking order. It activates the parts of the brain involved in the perception of physical pain. Sometimes the 'threat' is unintentional: giving advice and offering criticism are the types of experiences that are interpreted as a status challenge and thus seen as being highly dangerous. On the other hand, praise, recognition, promotion, responsibility and access to information are seen as rewards and with this insight its easy to see how the way that we treat people will be interpreted by them at an instinctive level and cause cause them to respond in a way that that can have a huge impact on our own survival.

Certainty
In order to not over tax or brain resources, we tend to rely on pattern matching to identify situations where we need to focus more intently. Which is why its possible conduct familiar tasks on auto-pilot and almost be mentally elsewhere, for example, while driving a car on a routine journey. Unexpected events, like a dog crossing the road, jolts us back into consciousness. When humans are in situations where they can’t relax into a comfortable predictable pattern, they experience ongoing low level stress, which impairs the function of the orbital frontal cortex. The impact of this is not insignificant because it can significantly reduce productivity.

Conversely, certainty triggers dopamine, the reward hormone. We can create a sense of certainty by, where possible, being clear about what is going to happen, establishing and sticking to routines and keeping people up to date.

Autonomy
Research indicates that loss of autonomy - the ability to have some control over one’s environment - can impact our cognitive ability, mental health and ultimately our physical health. Being micromanaged can trigger a threat response and being in a team basically invites less autonomy due to the need to cooperate and work together. Giving people choice and a sense of control can minimise the threat response and even increase a sense of getting a reward.

Relatedness
Being part of a group was, for our ancestors, a matter of life or death and exclusion was a terrifying punishment. Humans are very skilled at assessing whether someone is safe to trust or not. Relatedness is our sense of safety with others and being part of a group. Lack of relatedness, when a person feels excluded, can reduce creativity, commitment and collaboration - essentially, they withdraw.

When a person feels connected with others, Oxitocyn is released and creativity, commitment and collaboration increase. We can make people feel more included in a range of ways, from shaking hands to exchanging a bit of small talk and, in a work context, including them in conversations and making decisions.

Fairness
A number of studies have shown that fairness is an important motivator for us and is intrinsically rewarding to humans.  A perceived increase in fairness and a financial reward both activate the same part of the brain. A sense of unfairness lights up the same part of the brain that responds to disgust and can be the motivator for political struggles and more.

Unfairness at work can affect mental and physical health. To avoid triggering a threat response based on unfairness, be clear about rules, the logic that drives decisions like task allocation and reward structures.
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Threat
Reward
Triggers
Fight or flight
Trust
Hormonal response
​Cortisol
​Oxytocin
Timeline
​Immediate Survival
Long term
Impact
​Reduced working memory
Narrower field of view
Generalising of threat
Greater pessimism
Greater cognitive resources
More insights
Increased ideas for action
Fewer perceptual errors
Wider field of view
The SCARF model can be applied in many areas of life, from self-management, to educational and leadership development. Once we understand why we and others feel threatened, we are able to use alternative strategies that focus on the reward response to get the outcomes we are looking for.


​
References
  • David Rock, SCARF: A Brain-based Model for Collaborating with and Influencing Others, NeuroLeadership Journal, vol. 1, no. 1, December 2008
  • Erik Gonzalez-Mulé, Bethany S. Cockburn. This job is (literally) killing me: A moderated-mediated model linking work characteristics to mortality.. Journal of Applied Psychology, 2020
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Resilience: the road to bouncing back

28/5/2020

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The dictionary definition of resilience is: the capacity to recover quickly from difficulties; the ability of a substance or object to spring back into shape; elasticity. It's a subject of great interest at the moment because many of us are having our ability to "bounce back" tested by the coronavirus. 

A model that comes up a lot is Elisabeth Kubler-Ross' five stages of grief theory, which was published in the late 1960's. Her experience with terminally ill patients led her to observe a pattern of thinking that people go through when facing death either themselves or in a loved one. This theory was later found to apply to all kinds of personal loss including disability, redundancy, divorce and financial problems. It's not a linear process: people can go through it at any pace, in any order and often experience cycles of it. 

These are the phases:
  1. Denial – This phase tends to pass quite quickly. The individual may appear not to even acknowledge the situation or appear to be surprisingly upbeat. 
  2. Anger – When they grasp more of an understanding of the situation, people can become resentful or angry about why they have been "selected"to experience this loss. 
  3. Bargaining – This is where tradeoffs are considered, where a person offers to reform or exchange in order to stave off a bad outcome. 
  4. Depression – At this point, the person begins to despair. They feel sad, often withdraw into themselves and feel totally unmotivated. 
  5. Acceptance – Finally, the person begins to accept the inevitable and starts to explore what is possible in the new reality. They don't celebrate the change, they accept that there is no going back to how things were. 
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Learning to follow my heart

14/5/2020

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Image courtesy of Narayana Health
I grew up in a household where logic and rationality were valued and rewarded. Emotions, along with acting in ones own self-interest were seen as disdainful, weak and embarrassing. As a result, I have not only spent decades priding myself on keeping my needs and feelings in check, I believed that getting emotional at work - crying - was up there with the top 3 career killing moves of all time. Something to be avoided at all costs, along with yelling at your boss or turning up drunk (although the severity of this may depend on the company culture and the country you work in!)

Over the years, while I revelled in my skill at remaining rational and unemotional at all costs, especially at work, I began to have nagging doubts about whether the life plan I was following was actually the right one for me. I began to wonder if I was really pursuing my own dreams and whether my goals were truly mine or not. I would torture myself with the question of what would I do if I won the lottery and didn’t need to work for a living.  None of the answers I gave myself, other than developing cirrhosis of the liver, seemed genuine and believable. It certainly made me feel a bit pointless. 

From time to time, I found myself in a situation that encouraged reflection and consideration of purpose, my instinctive response is that I wanted to get better at  “following my heart” - which felt at the time like it was locked away in a inaccessible vault - so that I could understand my purpose in life and be the real me. I tried for many years to spring the lock and get access to my true feelings.

Like the story of the Golden Buddha in Wat Traimit, that was hidden in plain sight by ugly concrete and protected from Burmese invaders, it turns out that my feelings had been plastered over by a ton of beliefs I picked up as a child, that may never have been true and were definitely not useful to me as an adult. A few things have helped me strip back the layers and tune into my heart. I thought I would share them here:
  1. Getting a coach (or three). One of the key tools of coaching is the use of powerful questions and one way they can be used is to challenge and dismantle longstanding belief systems. Questions like “is that really true?” and “what would happen if you did/didn’t?”  expose flawed thinking that totally dissolves when exposed to the light of day. 

    Explaining ones childish, nonsensical thinking processes to another person is both simultaneously agonising and palliative. It’s not possible to look at them in the same way again. What is particularly curious about this experience is that it seems so significant to the coach but often the coach is blissfully unaware that a huge, lifelong logjam has finally been unblocked!

  2. Taking some time out was also very helpful. I have never voluntarily had a break from work longer than 3 weeks. In fact, after the first 3 week holiday I ever had, which I loved so much I didn’t want to come home, I limited myself to 2 weeks off max - as a rule - and rarely took more than a week off in practice. For the first time ever, not that long ago, I was able to take a break to spend time reading, reflecting and considering what my life purpose might be. 

  3. In that time, I discovered the Japanese concept of IKIGAI a fairly ancient way of looking at life. The term comes from the combination of the word ‘shell’, which used to be very highly valued a thousand years and the word ’value’. Together they represent the joy of life, a reason to get up in the morning. Whats so important about IKIGAI, is that it doesn’t have to be huge, it can be the delight a grandparent gets from a grandchild or the pleasure to be had from creating a beautiful home or garden.

    The possibility of having a reason for being that was so fundamentally human, universal and simultaneously so trivial was completely liberating to me. Our culture pressurises us to be unique or be the best at whatever we try to do. So in the past whenever I stopped to consider what my purpose might be, I thought I’d have to aim high and do great things - otherwise, I would be seen as an also-ran, an unimportant loser.

    Once I found it, I realised it had always been with me, like a solid thread running through my life. The funny thing is that it was never lost. Like the golden Buddha, it was always there, just covered up and hidden, perhaps in an attempt to protect it (and me). What drives me is to find ways to make life easier, more joyful, friction-free for my fellow human beings and the way I found it was to accept that it didn’t have to be exceptional and unique and life changing. It could be quite ordinary and commonplace and it could still give me tremendous joy and satisfaction. 

  4. And the other thing I have discovered is how to recognise and dismiss my saboteurs, those unhelpful voices in my head, who represent world view I had as a small vulnerable child and listen instead to my wiser, sage self. So no more beating myself up, saying yes when I want to say no, doing things I know are not in my best interests. I am learning (it’s a lifetimes work!) how to do this applying the principles of Positive Intelligence and am starting to introduce this approach into my work. Whats particularly exciting is that it actually rewires your brain, so that you can stop doing what you always did, if that didn’t work for you. Anyone reading this who wants to know more about how to do this, please give me a shout.
    ​
It turns out the real me is a lot nicer than the old me. And more fearless and less judgmental. My only regret is that I spent such a long time trying to keep her out of sight and hidden for so long.
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Why I have posted less since COVID landed

14/4/2020

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As someone who is setting up a new business, I know I need to make a lot of noise about it so that people know I am here and what I have to offer. I was doing pretty well on that front, especially for an introvert, but that stopped as soon as we went into lockdown. 

Looking back at my silence, I realise it was prompted by a number of factors
  • The shock of going into the first health pandemic in my lifetime didn't trigger fight or flight in me. My response was more a case of freezing - which is a standard response, too - followed by a need to hunker down and take stock. I am now grateful for that response as I feel like it helped me transition into the new state of affairs quickly and easily. 
  • By the time I had caught my breath, it seemed like the people who are inspired to take action had taken over. In my world, that was a lot of digital people hoping to save the world with code. I did spot a few likeminded people quietly asking if user needs had been considered, especially as tons of people seemed to be separately working on the same problem. 
  • I did make an offer to coach anyone in my network that was having problems settling into working from home but didn't get many takers. Possibly it was too early and the people who needed it were frozen in shock too. The offer is still open, by the way, until life gets back to "normal". 
  • Like many, I was pretty horrified by the flurry of emails, particularly from SaaS services, virtue signalling to make sure we realised how fantastic they were. And then there were the hollow shows of charity and advice from the rich and famous. There was also a tsunami of advice from people who have absolutely no credentials to even hint that they know what they are talking about. The internet has certainly given a microphone to people who should never have access to one. So my response was to try and distance myself from that kind of behaviour for fear of looking like I was doing the same. 
Now that things have calmed down, I wanted to share my observations:
  1. Our reaction to shock is outside of our control. We all act instinctively to protect ourselves. There isn't a right or wrong answer. Our response is exactly right for each of us: some people feel safer when taking action, other people feel safer by lying low. 
  2. Freeze, flight or fight: each has an upside and a downside. I think the freezers and the flee-ers feel that fighting is the ideal, heroic response. That isn't correct. It's all part of the rich dance of life. If everyone started running around, we'd all be crashing into each other. We need the various responses for balance. No response is better than the other. 
  3. I have read about some horrible behaviour but, I have to say, IRL, I have only seen the best of people. My street and my neighbourhood have become models for support in a crisis. Strangers talking and supporting each other and building bonds. Not everyone of course but those who can't do it are keeping very quiet at the moment. Long may it last!
  4. Like all of us, I have been catching up with people regularly. It's probably obvious but generally, the introverts are loving a lot of the new normal and are hoping we can keep a lot of it in the future. The extroverts are climbing the walls. Something to bear in mind post-crisis.
I hope everyone is able to stay safe and sane during the lockdown. My offer of a coaching session to help you make sense of whats going on for you right now is still very much open. Book a quick intro call and we'll set up some time to talk. 
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The “eat your own dog food” guide to stakeholder management

20/3/2020

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I work with a lot of people who struggle with stakeholder management. They spend a lot of energy beating their head against a brick wall trying to get their boss/budget holder/leader to think differently. As almost all of my clients are digital, agile, user-centred people, they have the key to unlock this particular problem firmly in their pockets but they seem to have forgotten that it’s there. It’s going to be even more important now that we are all working remotely as its harder to build relationships at a distance.

When it comes to product management, people are very accustomed to exploring users’ needs, interviewing and observing users and collating insights so that they and the team can easily step into the user's shoes at will. It’s been a while since I’ve seen a product in development that does not test with users incredibly frequently, to make sure all new features are useful and usable.

My suggestion to you is to take this same user-centred approach to stakeholder management. You need to treat them like you would any other user of the system you are working on and observe your boss/budget holder/leader until you know exactly what makes them tick. You might even want to make a persona for them, just as you would any other user! Making life easier for them must be a priority for you!

Your research needs to uncover:
  • who your stakeholders actually are: your bosses boss is a stakeholder, as is the Chief Exec and possible the whole c-suite
  • what are the measures of success in their role(s)? Who are they accountable to?
  • what keeps them up at night?
  • what is *your problem costing them / the organisation?
  • what impact will not solving *your problem have on them?

Once you understand your boss/budget holder/leader, take a look at the subject you are championing or campaigning for and see it through their eyes. From that perspective, consider how important is going to be to them. If you were your boss/budget holder/leader, would you still be pushing for the same things as you do now?

I’d love to hear thoughts on this, especially from people who have tried it!

Otherwise, what's your secret to handling tricky stakeholders?
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Taking stock

11/12/2019

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There are a wide array of tools for assessing where you are in life, for taking stock. There are tools for assessing everything from your personality, to your strengths and emotional health. And they can be incredibly useful and offer great insight and guidance. But, as with all tools, it's important to have a clear idea of what you want to get out of them before you start. Otherwise, armed with a hammer, you run the risk of treating all problems as if they were nails.


My favourite starting point for taking stock is to take a measure of where you are right now, in a holistic sense, to answer the question “how are you doing in all areas of your life?”. The Wheel of Life is a great tool for that. In its most basic form, it is a circle divided into 8 sections. Each section is devoted to an area of your life. The wheel can be used at a very high level so that the 8 areas cover the whole of your life or it can be adapted to a specific area, like work, so that you look at work specific areas. Essentially, you rate each area of your life on a scale of 1-10. By getting it out of your head and on to paper, you are able to see how you are doing and how important that is to you. It helps you decide what needs your attention and offers a glimpse of what might happen if you chose not to pay attention.

​My other favourite tool is a values assessment. Values define who we are and what matters to us. When we find ourselves in situations where our values are compromised, we can become stressed and anxious. When we hold goals that are in conflict with our values or don’t address enough of our values, we tend to procrastinate because the tension stops us being able to make progress. Values do change over time depending on circumstances. By being aware of our values, we are in a better position to:
  • define what is truly important - I have worked with a number of people who realise that they are not channeling their energies towards what they value the most.
  • clarify motivation - when someone is trying to achieve a goal that is in conflict with their values, they will feel a lot of resistance. The answer is to consider how to reframe the situation so that there is a natural alignment.
  • identify areas where circumstances as in conflict with most important values - values definition is particularly useful when people feel “stuck”, because they tend to find that they are aiming for goals they don’t believe in.
  • separate externally sourced goals from those acquired externally - many of our ambitions are shaped by our culture and society. When we take stock, we are better able to understand what our own ambitions are and what truly inspires us
  • evaluate circumstances and identify goals that align with values - knowing our values, we can assess our circumstances and identify and resolve conflicts

​Use this list to identify the 10 values that are most important to you. Then order them in terms of their importance to you. 
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Confidence tricks

27/11/2019

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We operate in a competitive world and it’s important to be able to step out of bed each morning feeling good about ourselves. Here are a few tips on how to tap into your confidence reserves.
Self confidence is a sense of believing in oneself. The American Psychological Association defines it as “trust in one’s abilities, capacities, and judgment”. My personal experience of confidence is that it fluctuates so that similar situations can affect me in very different ways. It's definitely contextual - certain people or situations can  cause me to fiercely doubt myself whereas other circumstances make me feel superhuman.


Being less confident (as opposed to being less able!) impacts on the jobs we get, the salaries we are paid and, ultimately, the life we have. No order there is a strong link between low self esteem and mental health. It seems that 50% of our confidence is hard wired. In studies with baby monkeys, infants without the confidence gene that were raised by unsupportive mothers were less confident when they reached adulthood. Conversely, the infants with the confidence gene, faired well irrespective of the parenting experience they had.  Interesting, but that only accounts for 50%.


For the remaining 50%, we can work on rewiring our brains so that we dial down the doubt, the negative self talk and let the world see our best, most radiant side. Here are a couple of things you can do to feel more confident. 


Activity 1 - Three Good Things
A key to confidence is feeling good about ourselves. We need to see ourselves in a good light in order to project that positivity elsewhere. Barbara Fredrickson, psychology professor at the University of N. Carolina and author of Positivity, “positivity doesn't just change the contents of your mind...It widens the span of possibilities that you see.” 


Over the course of a week, make a note each day of 3 things that you influenced to have positive outcome, like supporting a colleague when they asked for your help or donating money to charity. At the end of the week, look back over your notes and see how you feel. Repeat as necessary.


Activity 2 - Power posing
For a quick confidence boost, use Amy Cuddy’s power posing method which allows physical posturing to influence self perception. Essentially, if you can spend 2 minutes  (this can be done in a bathroom cubicle, if necessary) standing in a “high-power” position (arms high and wide, legs wide, like a super-hero) for at least 2 minutes, you can temporarily change your body chemistry and actually feel more confident.

In another study, she identified the qualities that were most likely to lead to success in the Dragons Den as being “confidence, comfort level, and passionate enthusiasm”. In addition, she discovered that positive posturing (such as standing confidently) can impact on our memories about ourselves, which influences the way we see ourselves.

So time to remember how great you really are and all the good you bring to the world, stand tall and - when you need an extra boost - channel your super hero and get your confidence power!
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Resilience talk at UX Brighton

14/11/2019

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​Life is full of surprises; some are good and some are not so good. Our ability to stay flexible and positive under pressure can have a huge impact on our wellbeing. Resilience is not an innate capability; it's more like a muscle that can be built and strengthened. There are 4 pillars to well being: mental, physical, emotional and social. Each of these can be fortified to help us handle life's ups and downs, reducing the negative impact and allowing you to take it in your stride. In this session, we will talk about a few research-backed techniques that can help you bounce back when you need to.
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Finding your why

29/10/2019

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I loved Simon Sinek’s Start With Why. It felt like he had explained how the world should work. His basic premise is that that we can inspire others by putting the Why (the purpose) before the How (the process), or the What (the product) because it builds an emotional connection. Apple are a great example of a company that do this very well. They have customers who adore them and wait all night in the rain to be the first to use a new product.

I have a strong “bullshit radar” and it is triggered by inauthentic people and organisations. At times it gets so loud, it interferes with my ability to think and function well. I have found myself at odds with people and employers because I find their lack of integral harmony deeply disturbing.

Thats not to say I expect everything to be totally aligned all the time. I also have a huge amount of sympathy for people and businesses that are trying to navigate in imperfect circumstances and have to compartmentalise parts of themselves in order to appear to be sane. A degree of incongruence is a fact of life and we need to be very understanding about that. It’s just when the dirt they have been sweeping under the carpet gets to be bigger than they are, its definitely time to acknowledge it and see what needs to be done.

Usually, people or businesses that trigger my authenticity radar simply do not have a true reason for being. They are normally caught up in the pursuit of a very narrow focusses success (money or fame) rather than being driven by a true mission or vision. This leads to them saying or doing whatever it takes to get them towards their goals. We’ve all met a few of them or seen them on reality TV programs. Some of the extremely “successful” ones have been able to take public office.

Simon Senek’s book is terrific at explaining the benefits of finding your true purpose, but less good on the how. His second book, Find Your Why, aimed to help us all find our purpose, has turned out to be less helpful. You are reliant on having a very astute and insightful friend to point it out to you. Sadly, I and others lack such friends.

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Another approach is using Héctor García and Francesc Miralles approach in Ikigai: The Japanese Secret to a Long and Happy Life”. The Japanese letters used to denote, ikigai represent “life” and “to be worthwhile.” Everyones’ Ikigai will be different and some seem more ambitious than others, but having a sense of meaning can contribute to a longer life and improved well being. The Japanese believe we all are born with an ikigai, we just have to find it.

The process is simple, you need to find:
  1. What you love
  2. What you are good at
  3. What the world needs
  4. And what you can be paid for

​And the intersection of all of those things is your ikigai, your reason for being. 
Finding your purpose is very liberating. It becomes the compass that guides your life. Suddenly, it’s a lot easier to make decisions because you know what to focus on and what is ok to let go. I recommend you try it. You’ll need to spend time looking back over your past, at what you have enjoyed doing over the course of your life and see if you can recognise any patterns or themes. 

When I did it, I noticed a thread that runs through my life which is about making life easier for people. My original degree was in design. I wanted to mass produce things that would add joy and simplify peoples lives. When I “fell” into the digital world, I quickly found a home in user experience design, again driven by a desire to create experiences that was shaped by the customers wants and needs, not asking them to contort themselves to the shape of the business. And now, as a coach, my driving ambition is to help people find a way to navigate their lives towards what brings them joy and fulfilment rather than being pushed around by false beliefs that have accidentally acquired from childhood onwards. 
​
​Finding your life purpose on your own isn’t always easy. I've made a cheat sheet to help you do it. If you need some help, give me a shout.


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    User-centred. Digital Transformation. Coach.

    ​25 years experience in helping teams build user centred products and services, now helping digital colleagues find their way when times are tough

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